Learn about perfume at Spezierie Palazzo Vecchio
Dr. Di Massimo’s Spezierie Palazzo Vecchio is an artisanal company based in the heart of Florence in Piazza Signoria.
The company was founded over thirty years ago thanks to the experience, expertise and creativity of pharmacist and herbalist Dr. Giovanni Di Massimo.
Now, under second-generation management, the company sells its products online and internationally, with distributors in Europe, Japan, the United States and China.
In 2016 Spezierie Palazzo Vecchio began a close collaboration with the Profumi di Boboli Association of Florence with which it manages the Profumi di Boboli International Prize and its “Laboratory” – a journey through the olfactory universe that allows those with a passion for fragrance to pursue one of several paths, be it study, work, research or simply amateur experimentation.
The history of perfume up to the Renaissance and an olfactory experience: